Benefits of Australian cotton

A plant, not an animal

Unlike wool, no animals are bred to be exploited and slaughtered for cotton. The sheep who are bred and eventually slaughtered in the wool industry feel and express love, excitement, fear, pain and joy the same way our companion animals like dogs and cats do. It’s kinder to wear plants.

Positive land use

Australian cotton farming is land-use efficient, leaving more land for native flora and fauna. Further, cotton farmers practise rotational cropping with nitrogen-fixing legumes, and other innovative agricultural techniques to ensure reduced pesticide and insecticide use, and increased soil health.

Renewable and biodegradable

Being a plant, cotton is 100% biodegradable and compostable, meaning that at the end of a cotton garment’s ‘life’, it will decompose and feed, rather than pollute the earth. Today, 65% of textile fibres produced are petrochemical-based synthetics that will never decompose. When synthetics are washed, microplastic fibres are shed and released through waterways.

More water-efficient

Cotton does require a lot of water to grow. However, it’s important to know that growing most fruits, vegetables and plants involves using a lot of water. What’s more, cotton industry water efficiency is constantly improving, and is based on a licensing system which correlates with the natural environment, drought and other factors which determine how much water, if any, farmers receive.